Virgin's First Hotel Launches with Lucy, a Personal Comfort App
Meghan Young — January 28, 2015 — Tech
References: virginhotels & psfk
Lucy is a hotel phone app that ensures that attentive hospitality doesn't end as soon as a guest leaves the bellboy at the elevator. Launching with the opening of Virgin's first hotel, which is located in Chicago, Lucy brings a sense of personality and personalization often lacking from similar hotel phone apps.
Although the hotel phone app will be able to execute practical actions such as thermostat control, bill review and even making a reservation, it also offers phone direct streaming, hotel tours and a live chat option. Of course, Lucy has a lot of room to grow. Doug Carillo, a spokesperson for the hotel, says, "We’re looking to grow the app and the services it provides as the devices and way guests use them change."
Although the hotel phone app will be able to execute practical actions such as thermostat control, bill review and even making a reservation, it also offers phone direct streaming, hotel tours and a live chat option. Of course, Lucy has a lot of room to grow. Doug Carillo, a spokesperson for the hotel, says, "We’re looking to grow the app and the services it provides as the devices and way guests use them change."
Trend Themes
1. Personalized Hotel Apps - The rise of hotel phone apps that offer personalized experiences for guests presents an opportunity for hotels to create unique, tailored services.
2. Remote Control Functionality - The inclusion of practical actions like thermostat control and bill review in hotel phone apps opens up opportunities for remote control functionality in other industries, such as smart home technology.
3. Robust Communication Platforms - The integration of live chat options in hotel phone apps shows the potential for robust communication platforms in various industries, like customer support or online retail.
Industry Implications
1. Hospitality - The hotel industry can leverage personalized hotel phone apps like Lucy to enhance guest experiences and differentiate themselves from competitors.
2. Smart Home Technology - Developers in the smart home technology industry can explore opportunities to incorporate remote control functionality like thermostat control and bill review into their products for added convenience.
3. Customer Service - The integration of live chat options in hotel phone apps can inspire companies in the customer service industry to adopt robust communication platforms to improve customer support interactions.
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