Ride shares & taxi services offer unconventional features for allure
Implications - Targeting consumers in a more experiential manner, transport services are turning to unexpected features to generate excitement. Transforming ordinary rides into unique experiences, services like Uber are using immersive promotional tactics to engage customers and encourage brand loyalty in a highly competitive market.
Workshop Question - How could you transform your most basic product or service into a unique experience for your consumer?
Trend Themes
1. Experiential Transport - Transport services are turning to unexpected features to generate excitement, offering unique experiences to their customers through immersive promotional tactics.
2. High-speed Taxi Services - Transport services are offering high-speed taxi rides to promote innovative vehicles and showcases new technology.
3. Festive Scented Taxi Cabs - Bath and body brands are engaging consumers during the holiday season by adding unexpected enjoyable moments that they will remember.
Industry Implications
1. Transportation Services - Transport services are redefining the ride experience by offering unique features and experiences.
2. Automotive Industry - The automotive industry is partnering with transport services to promote innovative vehicles, showcase new technology, and offer customers unique experiences.
3. Personal Care Industry - Brands in the personal care industry are engaging customers by creating experiential campaigns that celebrate the holiday season.
5 Featured, 35 Examples:
122,239 Total Clicks
Date Range:
May 15 — Jan 16
Trending:
Mild
Consumer Insight Topics:
