Millennial consumers embrace activewear with a youthful aesthetic
Implications - The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear. Apparel that references childhood and early adolescence not only makes activewear more accessible; it also indicates the strong resistance Millennials have to growing up, and the changing definition of "adulthood."
Workshop Question - How can your brand accommodate more youthful attitudes when it comes to consumers' perception of their own lifestyles?
Trend Themes
1. Youthful Aesthetic - The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear.
2. Femininity and Fitness Co-exist - Fitness culture is on the rise, and this editorial explores how strength, vitality and femininity can all harmoniously co-exist.
3. Stylish Functionality - Fashion and function merge in high-performance leggings and activewear that provide comfort, performance and style.
Industry Implications
1. Athleisure Industry - With the rise of the athleticwear trend that encourages comfort and function, the athleisure industry is constantly expanding and growing.
2. Fitness Equipment Industry - As fitness culture evolves, it creates new demands and needs for innovative and specialized fitness equipment.
3. Fashion Industry - As style becomes more important to consumers in fitness, the fashion industry has opportunities to draw in a new market for innovative activewear designs that function both in and out of the gym.
4 Featured, 35 Examples:
237,471 Total Clicks
Date Range:
Feb 15 — Jan 16
Trending:
Hot
Consumer Insight Topics:
