Younger consumers turn to retro-inspired activewear for experimentation
Implications - Fitness fashion is hailing the return of retro aesthetics and silhouettes. Whether it's in the form of mixed media prints, throwback logos or bright color palettes, vintage-inspired activewear emphasizes a sense of fun rather than a sense of prestige. This laid back approach appeals to younger consumers, who reject the typical conformity of fitness fashion in favor of experimentation.
Workshop Question - Could you brand leverage the high appeal towards retro aesthetic?
Trend Themes
1. Retro Aesthetics - Fitness fashion is seeing the return of vintage-inspired activewear, with mixed media prints, throwback logos and bright color palettes appealing to younger consumers who value experimentation
2. Collegiate Vintage - Retro-influenced collections that combine elements of vintage sportswear and preppy Ivy League uniforms are captivating younger generations with an appreciation for humor and comfort
3. His & Hers Retro - Retro and romantic touchpoints are used to create playful clothing and accessory collections that appeal to couples looking for stylish, coordinated looks
Industry Implications
1. Fashion Industry - Several aspects of retro-inspired activewear, collegiate vintage, and his-and-hers and its possibilities for stylish, playful, and romantic clothing & accessory collections can be leveraged by clothing brands looking to tap into a younger generation's value for experimenting with aesthetics while also incorporating a refined retro touch
2. Sports & Fitness Industry - The return of retro aesthetics in fitness apparel and the combination of preppy and sporty elements offer opportunities for companies in this industry to tap into younger consumers looking for laid-back and comfortable activewear with a vintage touch
3. Personal Care/hair Accessories Industry - Revival of 90s fashion has revived old trends like scrunchies, offering an opportunity for hair accessory brands to capitalize on the demand for retro hairstyles
4 Featured, 36 Examples:
255,097 Total Clicks
Date Range:
Sep 15 — Feb 16
Trending:
Hot
Consumer Insight Topics:
