Consumers embrace fitness-friendly attire while not being active
Implications - As consumers dedicate an increasing amount of time and resources to their fitness routines, many are embracing workout attire designed to be acceptable for the office as well. Whether as a means to streamlining daily routines or in order maximize the versatility of a professional wardrobe, consumers are showing an interest in products that ensure an easy transition from the work day to working out. This progression speaks to the priorities of the modern consumer and highlights the contemporary pursuit of work/life balance.
Workshop Question - How can your brand provide consumers with a new way to streamline their daily routine, to help them balance work and play?
Trend Themes
1. Athleisure Fashion Trends - The growth of athleisure wear has given athletes and non-athletes alike fashionable pieces for everyday wear which can be worn at the gym, work, and on the street.
2. Versatile Apparel Innovation - Brands are creating activewear that can be taken from sports activities to everyday wear, this has led to a surge in emerging of bigger athletic apparel brands.
3. Business Meets Athleisure Trend - Many businesses are creating fashion that merges professional and sportswear functionality which allows consumers to purchase apparel depending on their needs and lifestyle.
Industry Implications
1. Athletic Apparel Industry - Brands focusing on activewear pieces for everyday wear are disrupting the athletic apparel industry, leading to an increase in demand for functional and chic pieces.
2. Fashion Industry - The fashion industry has registered a significant shift towards activewear, resulting in the development of functional clothing that could also meet societal expectations of fashion sense.
3. Corporate Clothing Industry - Corporate clothing is not confined to suits or traditional pantsuits, as the trend has leaned towards activewear taking over as a versatile alternative offered by businesses.
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Date Range:
Jun 15 — Sep 16
Trending:
Hot
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