Performance wear expands to include precision-focused elements
Implications - No longer merely offering hi-tech performance features, activewear has matured to include corrective design. Heavily invested in ensuring things like balance, posture and proper form, the evolution of sportswear not only points towards a consumer commitment to athleticism, but a desire for long-term health solutions rather than a quick-fix.
Workshop Question - Think of some of your more advanced products, how could you advance them even further for the benefit of the consumer?
Trend Themes
1. Posture-correcting Activewear - Activewear has evolved to include corrective design addressing posture and form
2. Wearable Biomechanical Monitors - Wearable technology is being integrated into sports clothing to monitor biomechanics
3. Grip-enhancing Workouts Socks and Pants - Activewear is being designed to enhance grip, balance and stability during workouts
Industry Implications
1. Health and Fitness Apparel - Health and fitness apparel is seeing more new technologies being integrated into activewear
2. Wearable Technology - The wearables market is expanding to include sports clothing with biomechanical monitors
3. Anti-slip Workout Accessories - Manufacturers are catering to the need for better grip, balance, and stability workout accessories
6 Featured, 50 Examples:
186,691 Total Clicks
Date Range:
May 15 — Jan 16
Trending:
Average
Consumer Insight Topics:
