Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
Cadhla Gray — November 10, 2015 — Autos
References: time & img01.thedrum
To celebrate the beloved movie's 25th anniversary, Uber carried out pizza deliveries from Home Alone's fictional pizzeria -- 'Little Nero's' -- in major American cities.
In the children's holiday film, the delivery boy scene is memorable, with young Macaulay Culkin's character saying to him, "Keep the change, ya filthy animal." The ride app uses that fictional pizzeria as a creative way to bring food and a copy of the movie to Uber users for a one-day promotion.
These pizza deliveries were done in order to spark interest and awareness about UberEATS -- a food delivering service that the ride app has developed. Teaming up with Twentieth Century Fox, the publicity stunt was a great way to attract new found interest in the old movies and the new service - an excellent example in co-branded experiences.
In the children's holiday film, the delivery boy scene is memorable, with young Macaulay Culkin's character saying to him, "Keep the change, ya filthy animal." The ride app uses that fictional pizzeria as a creative way to bring food and a copy of the movie to Uber users for a one-day promotion.
These pizza deliveries were done in order to spark interest and awareness about UberEATS -- a food delivering service that the ride app has developed. Teaming up with Twentieth Century Fox, the publicity stunt was a great way to attract new found interest in the old movies and the new service - an excellent example in co-branded experiences.
Trend Themes
1. Movie-themed Food Deliveries - Brands can create buzz around their food delivery services by partnering with popular movies and TV franchises.
2. Co-branded Experiences - Businesses can increase brand awareness and customer engagement by partnering with media companies for creative co-branded events.
3. Promoting New Services Through Pop Culture Tie-ins - Companies looking to bring attention to their new products or services can tie them in with popular culture references to gain traction and interest.
Industry Implications
1. Food Delivery - Food delivery companies can boost customer acquisition and retention by creating unique experiences that tie into popular movies or cultural events.
2. Media and Entertainment - Media and entertainment companies can partner with businesses for co-branded events that generate buzz and increase visibility for their brands and products.
3. Marketing and Advertising - Marketing and advertising firms can create effective campaigns by tapping into pop culture references and cross-branding opportunities to reach wider audiences.
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