This New Startup is a Meal Delivery Service Backed by David Chang
Rebecca Byers — April 28, 2015 — Tech
Maple is a new mobile-based food delivery app backed by Momofuku's David Chang that promises restaurant-free quality meals on-demand within 30 minutes or less. Currently serving only Lower Manhattan, Maple is designed to be a smooth user experience and is so beautifully designed, ordering with it might be a relaxing practice.
Maple's meals will be priced reasonably at $12 for lunch and $15 for dinner, with tax, tip and delivery costs all already included.
The Maple app is also well-suited toward those with dietary restrictions, with a host of options and a clear list of ingredients complemented by vibrant, fresh-looking pictures, that make the process less stressful. While it seems there are endless food delivery apps launching in New York City, it seems prudent to point out, as David Chang has, that there are 21 meals in a week and that there's enough business to go around.
Maple's meals will be priced reasonably at $12 for lunch and $15 for dinner, with tax, tip and delivery costs all already included.
The Maple app is also well-suited toward those with dietary restrictions, with a host of options and a clear list of ingredients complemented by vibrant, fresh-looking pictures, that make the process less stressful. While it seems there are endless food delivery apps launching in New York City, it seems prudent to point out, as David Chang has, that there are 21 meals in a week and that there's enough business to go around.
Trend Themes
1. Restaurant-free Meal Delivery - Opportunity for disruptive innovation in the food industry by providing on-demand restaurant-quality meals without the need for an actual restaurant.
2. Mobile-based Food Delivery - Opportunity for disruptive innovation in the food industry by leveraging mobile technology and designing a smooth user experience to facilitate easy and convenient food delivery.
3. Dietary-restriction Friendly Delivery - Opportunity for disruptive innovation in the food industry by catering to the increasingly diverse dietary needs of consumers through comprehensive ingredient lists and appealing visuals.
Industry Implications
1. Food Delivery - Disrupt traditional food delivery methods by adopting a mobile-first approach and offering innovative features that cater to changing consumer preferences and habits.
2. Restaurant Industry - Shake up the restaurant industry by providing high-quality meals on demand without needing a physical restaurant location, creating opportunities for lower overheads and more flexibility.
3. Technology Industry - Deliver a seamless and user-friendly food delivery app with cutting edge technology features that leverages the opportunity to make on-demand food delivery as easy and convenient as possible.
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