'Minibar' Now Delivers Weekly to Corporate and Private Clients
Cadhla Gray — October 28, 2015 — Lifestyle
References: minibardelivery & techcrunch
The Minibar alcohol delivery app allows customers to be connected to local vendors and have their favorite wine, liquor or beer delivered weekly through a new subscriptions offer.
The alcohol delivery service is gaining popularity, now offered in nine major American cities like New York and Los Angeles. To increase the convenience of its service, the app is joining many others who have made the move to subscriptions. By signing up for a weekly delivery, corporate clients can easily stock up fridges or minibars that they need for drop-in client visits or happy hours.
In addition to corporate clients, private customers like the ease of signing up to have their favorite few bottles of wine delivered to their doorstep each week. The deliveries are on the same day of the week and in the same two-hour period, making it easy to standardize a regular routine in your consumption habits.
The alcohol delivery service is gaining popularity, now offered in nine major American cities like New York and Los Angeles. To increase the convenience of its service, the app is joining many others who have made the move to subscriptions. By signing up for a weekly delivery, corporate clients can easily stock up fridges or minibars that they need for drop-in client visits or happy hours.
In addition to corporate clients, private customers like the ease of signing up to have their favorite few bottles of wine delivered to their doorstep each week. The deliveries are on the same day of the week and in the same two-hour period, making it easy to standardize a regular routine in your consumption habits.
Trend Themes
1. Alcohol Delivery Subscriptions - As more and more people turn to alcohol delivery subscriptions, there is an opportunity for companies to compete by offering unique and personalized subscription packages.
2. On-demand Alcohol Delivery - With the rise in popularity of alcohol delivery services, there is an opportunity for companies to innovate and offer faster and more efficient on-demand delivery options.
3. Subscription-based Business Models - As subscription-based business models become increasingly popular, there is an opportunity for businesses in other industries to explore this model and apply it to their own products or services.
Industry Implications
1. Alcohol Retail - Alcohol retailers can explore the use of subscription-based delivery models to reach a wider audience and increase customer loyalty.
2. Food and Beverage - Food and beverage companies can offer alcohol delivery as part of their on-demand delivery services in order to increase convenience and customer satisfaction.
3. Logistics and Delivery - As the demand for alcohol delivery services grows, there is an opportunity for logistics and delivery companies to specialize in this area and offer specialized delivery options.
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