Uber Launches in Indonesia with a Ramadan-Centric UberBuka Service
Rebecca Byers — June 22, 2015 — Tech
References: newsroom.uber & eater
Uber recently launched a temporary UberBuka service in the Indonesian city of Jakarta during the Muslin holy month of Ramadan. An extension of its UberEats service, UberBuka will cater to individuals cravings after dusk, when observers are able to break their fast.
UberBuka, with buka meaning "break fast," will be available Monday to Friday after dusk (from 5PM to 8PM) and is aiming to be available in under 10 minutes. The service has thus far partnered with 11 restaurants in the Kuningan area of Jakarta between June 18 and July 15.
Available through the UberBuka service will be food and beverages that range from traditional to more indulgent local dishes from iconic establishments. During the 2015 month of Ramadan, Google has released a web app centered around the holiday called The Ramadan Companion.
UberBuka, with buka meaning "break fast," will be available Monday to Friday after dusk (from 5PM to 8PM) and is aiming to be available in under 10 minutes. The service has thus far partnered with 11 restaurants in the Kuningan area of Jakarta between June 18 and July 15.
Available through the UberBuka service will be food and beverages that range from traditional to more indulgent local dishes from iconic establishments. During the 2015 month of Ramadan, Google has released a web app centered around the holiday called The Ramadan Companion.
Trend Themes
1. Fast-observing Delivery Apps - UberBuka service provides fast delivery of food and beverages during the Muslim holy month of Ramadan.
Industry Implications
1. Food Delivery - Food delivery services can cater to specific religious or cultural events, providing convenient and timely access to meals.
2. Technology - Tech companies can develop apps and web services that cater to specific religious or cultural events, enhancing the overall experience for users.
3. Hospitality - Restaurants and hotels can partner with delivery services to offer special menus or packages during religious or cultural events, attracting customers and generating additional revenue.
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