This Mobile Provider Will Hand Deliver New Phones to Customers
Katherine Pendrill — November 6, 2015 — Marketing
'Sprint' recently announced that it will hand deliver new phones to customers. For Millennial consumers, convenience has become a top priority. The desire for simple and convenient services has impacted everything from the way Millennials order their lunch to the way they commute to work.
The latest promotion from Spirit tries to capitalize on the Millennial need for convenience. As part of its new promotion, Spirit promises to hand deliver new phones to customers free of charge. Customers can request that their new device is delivered to their home, a Starbucks or any other location. As Sprint's vice president Rod Millar explains, "We will deliver pretty much anywhere… and it’s an exact-on-time delivery." In addition to bringing customers their new smartphone, a Sprint employee will also help the customer set up their device and answer any questions they may have.
The new promotion is designed to appeal to Millennial consumers who prefer the convenience of home delivery over the in-store experience. This notion reflects the same sentiment that Millennials tend to shop for electronic devices online instead of visiting traditional brick-and-motor locations.
The latest promotion from Spirit tries to capitalize on the Millennial need for convenience. As part of its new promotion, Spirit promises to hand deliver new phones to customers free of charge. Customers can request that their new device is delivered to their home, a Starbucks or any other location. As Sprint's vice president Rod Millar explains, "We will deliver pretty much anywhere… and it’s an exact-on-time delivery." In addition to bringing customers their new smartphone, a Sprint employee will also help the customer set up their device and answer any questions they may have.
The new promotion is designed to appeal to Millennial consumers who prefer the convenience of home delivery over the in-store experience. This notion reflects the same sentiment that Millennials tend to shop for electronic devices online instead of visiting traditional brick-and-motor locations.
Trend Themes
1. Personalized On-demand Services - Companies across various industries can offer personalized on-demand services to attract Millennial customers.
2. Mobile Device Delivery - More mobile phone providers may offer mobile device delivery services to enhance customer convenience and satisfaction.
3. Hybrid Online-offline Experience - Businesses can create a seamless hybrid experience between online and offline shopping to cater to the preferences of Millennial customers.
Industry Implications
1. Telecommunications - Telecommunications companies can introduce on-demand mobile device delivery services to appeal to customers seeking a seamless and convenient experience.
2. Retail - Retailers can offer personalized on-demand services, such as home delivery or in-store pickup, to attract Millennial customers and stay competitive.
3. Food and Beverage - Food and beverage companies can offer personalized, on-demand delivery services to appeal to consumers who are seeking convenience and time-saving solutions for their meals.
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