This Juice Bar Reduces Fruit Waste in This Stockholm Supermarket
Rebecca Byers — June 18, 2015 — Lifestyle
References: idei.se & retaildesignblog.net
This vibrant juice and smoothie bar is a dynamic retail concept aimed at reducing produce waste at one of Stockholm's largest supermarkets. The laid back environment is designed in a way that will make the casual patron forget they are still inside of a grocery store.
Inspired by the tactile nature of apples and oranges, the space was imagined by design and production agency IDEI Concept AB and aims to improve the customer experience. The progression of grocery store concepts has seen the widespread integration of a wider range of amenities. While a casual cafe or fast food outpost can already be considered normal, next level services that focus on health-conscious consumption is sure to influence the future of grocery retail. This is taken a step further with the option of customizing the product, an increasingly important consumer desire.
Inspired by the tactile nature of apples and oranges, the space was imagined by design and production agency IDEI Concept AB and aims to improve the customer experience. The progression of grocery store concepts has seen the widespread integration of a wider range of amenities. While a casual cafe or fast food outpost can already be considered normal, next level services that focus on health-conscious consumption is sure to influence the future of grocery retail. This is taken a step further with the option of customizing the product, an increasingly important consumer desire.
Trend Themes
1. Reducing Produce Waste - Creating innovative retail concepts, like juice bars, that aim to reduce fruit waste in supermarkets.
2. Improved Customer Experience - Designing grocery store concepts that prioritize enhancing the overall customer experience, such as creating a laid back environment in a juice and smoothie bar.
3. Health-conscious Consumption - Developing next level services in grocery retail that focus on health-conscious consumption, such as offering customizing options for products.
Industry Implications
1. Retail - Retailers can explore innovative concepts and amenities, like juice bars, to differentiate themselves and reduce produce waste.
2. Food and Beverage - The food and beverage industry can embrace the trend of health-conscious consumption by incorporating juice bars and smoothie options in their establishments.
3. Design and Production - Design and production agencies can collaborate with retailers to create unique, customer-centric grocery store concepts that improve the overall experience.
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