Ride Sharing App Heetch is a Budget-Friendly Way to Get Home at Night
Laura McQuarrie — July 10, 2014 — Autos
References: itunes.apple & psfk
'Heetch' is a ride sharing app that's designed to be an accessible, affordable and fun way to get home after a late night out. The French app is designed for partying Parisians who are out between the hours of nine at night and six in the morning, providing an alternative to taxis, personal vehicles and public transit.
The name of the app, Heetch, comes from the English word "hitch" or "hitch hiking," which is essentially what the app lets Parisians do in a safe way. The service is about 30% cheaper than the average cab ride, which should be an extremely effective way to encourage people to get home safely and discourage drunk driving. On a Heetch ride, passengers are connected with others in the Heetch community, who were also out late for a good time. To keep the good times rolling, the app also puts out weekly party recommendations.
The name of the app, Heetch, comes from the English word "hitch" or "hitch hiking," which is essentially what the app lets Parisians do in a safe way. The service is about 30% cheaper than the average cab ride, which should be an extremely effective way to encourage people to get home safely and discourage drunk driving. On a Heetch ride, passengers are connected with others in the Heetch community, who were also out late for a good time. To keep the good times rolling, the app also puts out weekly party recommendations.
Trend Themes
1. Accessible Ride Sharing - Creating ride sharing apps that are designed to be accessible for specific demographics, such as partygoers in Paris, opens up new opportunities to address transportation needs in different markets.
2. Affordable Transportation - Developing ride sharing apps that offer lower costs compared to traditional taxis can disrupt the transportation industry by providing budget-friendly options for consumers.
3. Community-focused Services - Integrating community-building features in ride sharing apps, like connecting passengers with others in the community, can enhance the overall user experience and create a sense of belonging.
Industry Implications
1. Transportation - The ride sharing app industry has the potential for disruptive innovation by offering alternative transportation options that cater to specific needs and preferences.
2. Hospitality - Ride sharing apps can create partnerships with hospitality businesses to provide recommended party destinations, enhancing the overall experience for users and generating additional revenue streams.
3. Safety and Security - Developing innovative ride sharing solutions that prioritize passenger safety and reduce instances of drunk driving can disrupt the safety and security industry, addressing an important societal concern.
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