The Arcade App Only Requires a Single Text Reply for Delivery
Rebecca Byers — April 28, 2015 — Tech
References: foodrepublic & ny.eater
Founded by the team behind Served by Stadium, the Arcade app offers just one lunch dish from a single New York restaurant to users each morning.
At 10 a.m., users receive a text message alerting them to the dish of the day, which they can opt-in for until 11 a.m. Interested users merely need to reply with a "yes" and the lunch will be made to order and delivered by 1 p.m.
The innovative app is a great way for indecisive individuals to avoid all decision-making during the lunch-planning process. Although it may seem too niche, the single decision is likely less complicated to an individual faced with seemingly endless options through a service like Seamless or GrubHub.
By eliminating steps and time-consuming decision-making, the Arcade app is poised to become the all-around convenient delivery app of choice.
At 10 a.m., users receive a text message alerting them to the dish of the day, which they can opt-in for until 11 a.m. Interested users merely need to reply with a "yes" and the lunch will be made to order and delivered by 1 p.m.
The innovative app is a great way for indecisive individuals to avoid all decision-making during the lunch-planning process. Although it may seem too niche, the single decision is likely less complicated to an individual faced with seemingly endless options through a service like Seamless or GrubHub.
By eliminating steps and time-consuming decision-making, the Arcade app is poised to become the all-around convenient delivery app of choice.
Trend Themes
1. Sms-based Ordering - Simplifying delivery meals through one text message at a time creates opportunities for companies to offer convenient and personalized meal plans using SMS-based ordering.
2. Niche Service Apps - Developing apps that offer unique, personalized services such as Arcade creates an opportunity to meet specific customer needs in a market of general services.
3. Streamlining Decision-making - Opportunities exist to create apps that eliminate decision-making fatigue by offering simple, straightforward choices for consumers.
Industry Implications
1. Food Delivery Services - By integrating SMS-based ordering, food delivery companies can make the meal ordering process even simpler and more efficient for consumers.
2. Personalized Meal Plans - In developing niche service apps, companies specializing in personalized meal plans can use SMS-based ordering to offer specific, healthy meals tailored to customer needs.
3. Mobile App Development - In addressing the need to streamline decision-making for consumers, companies can develop customized mobile apps that simplify product and service options.
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