The Bagel Shop's Bagelwich Menu Fuses Frozen Treats and Bagels
Jana Pijak — May 7, 2018 — Lifestyle
References: wsj
New York's Bagel Shop launched its signature bagel and ice cream hybrid dubbed the "bagelwich" late last year. The hybrid dessert is already a fan favorite and is offered at the eatery's East 93rd Street and Third Avenue locations.
Stuffing artisan bagels with tasty ice cream, Bagel Shop offers bold combinations like a 'Rainbow Connection’ bagelwich which consists of technicolored bread, vanilla ice cream, gummy worm candies and a topping of sprinkles. The ‘Backyardigans’ bagelwich is another popular item on its menu, featuring Oreo ice cream, gummy worms and crushed cookie garnish fused together to resemble a bed of worms in fresh soil.
"The idea for the bagelwich was born with past viral crazes in mind, founder Mr. Dimino, Sr., says, adding that his son and business associate, Paul Dimino, Jr., suggested they come up with something unusual as a way to bring attention to the store."
Image Credit: Mark Kauzlarich
Stuffing artisan bagels with tasty ice cream, Bagel Shop offers bold combinations like a 'Rainbow Connection’ bagelwich which consists of technicolored bread, vanilla ice cream, gummy worm candies and a topping of sprinkles. The ‘Backyardigans’ bagelwich is another popular item on its menu, featuring Oreo ice cream, gummy worms and crushed cookie garnish fused together to resemble a bed of worms in fresh soil.
"The idea for the bagelwich was born with past viral crazes in mind, founder Mr. Dimino, Sr., says, adding that his son and business associate, Paul Dimino, Jr., suggested they come up with something unusual as a way to bring attention to the store."
Image Credit: Mark Kauzlarich
Trend Themes
1. Ice Cream-stuffed Bagels - A new trend of combining bagels and ice cream, creating unique and bold flavor combinations.
2. Hybrid Desserts - The rise of hybrid desserts like the bagelwich, combining unexpected ingredients to create innovative and delicious treats.
3. Viral Food Crazes - Taking advantage of viral food crazes to generate attention and attract customers to a business.
Industry Implications
1. Food and Beverage - Opportunity for restaurants, bakeries, and ice cream shops to explore creative intersections of different food categories, attracting customers with unique offerings.
2. Hospitality - Hotels and resorts can incorporate these innovative and Instagrammable desserts into their menus, offering guests a memorable and shareable experience.
3. Event Catering - Catering companies can tap into the popularity of novelty desserts like ice cream-stuffed bagels to differentiate themselves and cater to unique event themes and preferences.
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