Checkers & Rally's are Gearing Up for Summer with Island Slushies
Katherine Pendrill — March 18, 2018 — Lifestyle
References: facebook & brandeating
Summer is just around the corner and sister chains Checkers and Rally's are getting ready by rolling out a new lineup of Island Slushies. Available in two tropical fruit flavors, the icy drinks are the ultimate way to beat the heat.
Checkers and Rally's new Island Slushies are blended drinks made with a mixture of real fruit, ice, and Minute Maid juice. The drinks come in two tangy fruit flavors: Carribean Colada and Peach Mango. The new drinks are set to join the chain's 'Chill Stop' menu, which includes Smoothies and Kool Aid Slushies in enticing flavors such as Tropical Punch and Blue Raspberry.
For those already pining for warmer days, the new Island Slushies can be found at participating Checkers and Rally's locations for a limited time.
Image Credit: Checkers and Rally's.
Checkers and Rally's new Island Slushies are blended drinks made with a mixture of real fruit, ice, and Minute Maid juice. The drinks come in two tangy fruit flavors: Carribean Colada and Peach Mango. The new drinks are set to join the chain's 'Chill Stop' menu, which includes Smoothies and Kool Aid Slushies in enticing flavors such as Tropical Punch and Blue Raspberry.
For those already pining for warmer days, the new Island Slushies can be found at participating Checkers and Rally's locations for a limited time.
Image Credit: Checkers and Rally's.
Trend Themes
1. Island-inspired Beverages - The introduction of tropical fruit-infused slushies by Checkers and Rally's showcases the trend for more island-inspired beverages for the summer.
2. Healthy Frozen Drinks - Adapting the concept of using real fruits in frozen beverages results in healthier yet refreshing drink options.
3. Seasonal Menu Offerings - The introduction of Island Slushies as a seasonal menu item by Checkers and Rally's highlights the trend of offering seasonal food and drink choices that capitalize on specific flavors being in-season.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to introduce healthier menu options that showcase trends for healthier food and beverage options.
2. Beverage - Beverage companies have the opportunity to innovate new flavors and products in response to the trend for more island-inspired, healthy and seasonal drinks.
3. Hospitality - Hotels and resorts can capitalize on the trend for tropical, vacation-inspired food and beverage offerings by offering similar drinks and menu items at poolside bars and restaurants.
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