High Brew is Launching a Trio of Sparkling Coffee Beverages
Laura McQuarrie — March 17, 2018 — Lifestyle
References: highbrewcoffee & bevnet
At the 2018 Natural Products Expo West in California, High Brew revealed that it will be making a trio of sparkling coffee beverages to add to its line of conveniently canned coffee drinks. The all-new vanilla, black and mocha flavors all come in at just 70 calories each and offer consumers a refreshing alternative to conventional cold brew products.
Now that the rise of coffee culture has inspired many consumers to venture into the world of cold brew beverages, a number of unique innovations are being introduced, including unique hybrids and barrel-aged iterations on the popular drink.
Like many other sparkling drinks that have recently been launched, these ones have the potential to appeal to not only coffee drinkers, but also those who are looking for a better alternative to soda.
Now that the rise of coffee culture has inspired many consumers to venture into the world of cold brew beverages, a number of unique innovations are being introduced, including unique hybrids and barrel-aged iterations on the popular drink.
Like many other sparkling drinks that have recently been launched, these ones have the potential to appeal to not only coffee drinkers, but also those who are looking for a better alternative to soda.
Trend Themes
1. Unique Cold Brew Hybrids - The rise of coffee culture has created an opportunity for unique hybrids and variations on the popular cold brew drink.
2. Barrel-aged Cold Brew - Innovations in cold brew include barrel-aged iterations, offering a new twist on the traditional coffee beverage.
3. Sparkling Coffee Beverages - The introduction of sparkling coffee drinks provides a refreshing alternative to conventional cold brew products.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from developing unique hybrid cold brews and barrel-aged variations to cater to the growing coffee culture.
2. Coffee Industry - The coffee industry can explore the production of sparkling coffee beverages to appeal to a wider range of consumers and offer alternatives to soda.
3. Natural Products Industry - The natural products industry can leverage the popularity of cold brew and introduce innovative sparkling coffee drinks to meet consumer demand for refreshing and healthier options.
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