The Barn Created an In-Store Coffee Bar with Uniqlo
Laura McQuarrie — November 9, 2016 — Lifestyle
References: barn.bigcartel & sprudge
The Barn is now offering a pop-up store coffee bar inside of Japanese retailer Uniqlo's Berlin flagship store.
The collaboration is a fitting one, since The Barn's founder has roots in Japan and makes a point to use Haro equipment to showcase the artful brewing process. As The Barn's Ralf Rüller describes, "The Japanese element has always been there in all our philosophy and in everything we do."
The pop-up store coffee bar is simple in its design, featuring just a few machines, two baristas and branding that emphasizes the collaboration between The Barn and Uniqlo. With the expansion of global coffee culture, more consumers are looking to get a taste of modern café experiences, which this in-store pop-up perfectly supplies.
The collaboration is a fitting one, since The Barn's founder has roots in Japan and makes a point to use Haro equipment to showcase the artful brewing process. As The Barn's Ralf Rüller describes, "The Japanese element has always been there in all our philosophy and in everything we do."
The pop-up store coffee bar is simple in its design, featuring just a few machines, two baristas and branding that emphasizes the collaboration between The Barn and Uniqlo. With the expansion of global coffee culture, more consumers are looking to get a taste of modern café experiences, which this in-store pop-up perfectly supplies.
Trend Themes
1. Pop-up Store Experiences - The collaboration between The Barn and Uniqlo demonstrates the trend of creating unique and temporary experiences within retail spaces.
2. Global Coffee Culture - The expansion of global coffee culture presents opportunities for innovative coffee experiences and collaborations, such as The Barn's pop-up coffee bar in Uniqlo.
3. Artful Brewing Process - Emphasizing the artful brewing process, as showcased by The Barn's use of Haro equipment, can create a disruptive innovation in the coffee industry by elevating the coffee experience.
Industry Implications
1. Retail - The pop-up store coffee bar collaboration between The Barn and Uniqlo highlights the potential for unique in-store experiences in the retail industry.
2. Hospitality - Innovative coffee experiences, like The Barn's pop-up coffee bar, can enhance the hospitality industry by offering guests a taste of modern café culture within different settings.
3. Coffee - Focusing on the artful brewing process, as demonstrated by The Barn's collaboration with Uniqlo, can drive disruptive innovation within the coffee industry by emphasizing the craftsmanship and quality of coffee.
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