Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
Laura McQuarrie — December 8, 2015 — Marketing
References: arlafoods & eventmagazine
In order to celebrate the season in a festive way, dairy company Arla Foods UK is marking the occasion with the installation of a milk bottle Christmas tree. The all-white bottle tree is especially arresting because it features flowing milk and is festively backlit.
The festive tannenbaum set up at London's South Bank is part of Arla's White Wednesdays campaign, which promises a surprise for each Wednesday of the week during December. Some of these surprises include stunts, PR and print advertisements.
The campaign is significant because many Londoners are passionate about supporting farmers as the prices for milk and other dairy goods skyrocket. In order to reach the public, this is one initiative that's being put in place to remind people to support their local dairy farmers. As well as being timely for Christmas, the campaign will be tied into the new year.
The festive tannenbaum set up at London's South Bank is part of Arla's White Wednesdays campaign, which promises a surprise for each Wednesday of the week during December. Some of these surprises include stunts, PR and print advertisements.
The campaign is significant because many Londoners are passionate about supporting farmers as the prices for milk and other dairy goods skyrocket. In order to reach the public, this is one initiative that's being put in place to remind people to support their local dairy farmers. As well as being timely for Christmas, the campaign will be tied into the new year.
Trend Themes
1. Dairy-inspired Installations - Opportunity for brands to create unique and eye-catching installations related to dairy products to engage consumers during festive seasons.
2. Farming Support Campaigns - Brands can leverage creative campaigns to raise awareness and support for local dairy farmers facing challenges in the industry.
3. Timely Holiday Promotions - Businesses can capitalize on seasonal occasions, like Christmas, to promote their products and campaigns effectively.
Industry Implications
1. Dairy Industry - Disruptive innovation opportunities in the dairy industry to create engaging campaigns and installations that connect with consumers and support local farmers.
2. Advertising and Marketing Industry - Opportunity for advertising and marketing agencies to develop creative campaigns that raise awareness and support for local dairy farmers while engaging consumers.
3. Hospitality Industry - Hotels, restaurants, and event venues can create dairy-themed installations and promotions to attract customers during festive seasons and enhance the overall experience.
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