This Citroen Event Showcased the Brand's New Airbump Technology
Rebecca Byers — January 15, 2016 — Marketing
References: eventmagazine
This Citroen event served to introduce the auto brand's new Airbump technology in an immersive and memorable way. The activation took place in early January 2016 outside of Arsenal Football Club's Emirates Stadium and included an over-sized billiards table that combined the world's most popular sport with a game of pool.
The Citroen event was coordinated by agency N2O, whose staff were tasked with driving brand awareness and generating leads for test drives. The activation also featured a model of Citroen's C4 Cactus vehicle, which of course has the Airbump technology built in.
In order to participate, individuals were asked to kick a break shot and attempted to get the footballs into any of the giant tables slots. The inside walls of the over-sized pool table boasted panels of Citroen's Airbump technology.
The Citroen event was coordinated by agency N2O, whose staff were tasked with driving brand awareness and generating leads for test drives. The activation also featured a model of Citroen's C4 Cactus vehicle, which of course has the Airbump technology built in.
In order to participate, individuals were asked to kick a break shot and attempted to get the footballs into any of the giant tables slots. The inside walls of the over-sized pool table boasted panels of Citroen's Airbump technology.
Trend Themes
1. Immersive Brand Activations - Using immersive experiences to drive brand awareness and generate leads for test drives.
2. Combining Sports and Games - Creating unique experiences by combining popular sports with traditional games.
3. Showcasing New Technology - Using events and activations to introduce and showcase new technologies in a memorable way.
Industry Implications
1. Automotive Industry - Opportunities for auto brands to introduce new technology through immersive events and experiences.
2. Event Planning Industry - Opportunities for event agencies to create unique experiences that combine sports and games.
3. Sports Industry - Opportunities for sports organizations to collaborate with brands on unique activations that engage fans in new ways.
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