Yasuhiro Hayashi Discusses UNIQLO's Canadian Debut
Katherine Pendrill — June 24, 2016 — TH Video
As Asia's biggest clothing retailer, UNIQLO has had a massive impact on the world of fashion. With a focus on budget-friendly casual wear that is "Made for All," the Japanese brand has become a go-to choice for consumers looking for comfortable basics in every color imaginable.
Building on its success in Japan, UNIQLO has recently been directing more attention to its efforts abroad. With successful stores in New York, London and Paris, the retailer is now looking to add Toronto to its list of international locations. Set to open this coming fall, the new UNIQLO stores will give Canadians a chance to shop for a wide variety of functional wardrobe basics.
Trend Hunter recently had a chance to speak to UNIQLO Canada's COO Yasuhiro Hayashi about the brand's Canadian debut. Hayashi mentions several products that are perfectly suited for the Canadian market, such as the brand's Ultra-Light Down jackets, Heat-Tech shirts and cashmere knits. All of these items are meant to be wardrobe staples that can be customized to fit the customer's unique sense of style.
Hayashi also notes one of UNIQLO's key initiatives, which is the company's recycling program. Because the high-quality of each garment, UNIQLO takes in clothing that consumers no longer wear and passes these items on to those in need. As Hayashi explains, the idea behind the initiative is to extend the life of each garment and help the brand make a positive change in the world.
Building on its success in Japan, UNIQLO has recently been directing more attention to its efforts abroad. With successful stores in New York, London and Paris, the retailer is now looking to add Toronto to its list of international locations. Set to open this coming fall, the new UNIQLO stores will give Canadians a chance to shop for a wide variety of functional wardrobe basics.
Trend Hunter recently had a chance to speak to UNIQLO Canada's COO Yasuhiro Hayashi about the brand's Canadian debut. Hayashi mentions several products that are perfectly suited for the Canadian market, such as the brand's Ultra-Light Down jackets, Heat-Tech shirts and cashmere knits. All of these items are meant to be wardrobe staples that can be customized to fit the customer's unique sense of style.
Hayashi also notes one of UNIQLO's key initiatives, which is the company's recycling program. Because the high-quality of each garment, UNIQLO takes in clothing that consumers no longer wear and passes these items on to those in need. As Hayashi explains, the idea behind the initiative is to extend the life of each garment and help the brand make a positive change in the world.
Trend Themes
1. Expansion of International Retail Stores - Opportunity for UNIQLO to continue expanding its retail stores internationally, reaching new markets and consumers.
2. Focus on Functional Wardrobe Basics - Opportunity for UNIQLO to further develop and innovate its line of functional wardrobe basics, catering to consumers' need for comfort and versatility.
3. Sustainable Fashion Practices - Opportunity for UNIQLO to lead the way in sustainable fashion practices by promoting garment recycling and extending the lifespan of their products.
Industry Implications
1. Fashion Retail - Opportunity for fashion retail companies, particularly those focused on minimalist fashion, to learn from UNIQLO's success and expand into international markets.
2. Apparel Manufacturing - Opportunity for apparel manufacturing companies to explore new ways to create functional wardrobe basics that prioritize comfort and versatility.
3. Sustainability and Recycling - Opportunity for companies in the sustainability and recycling industry to partner with retailers like UNIQLO to help promote sustainable fashion practices and garment recycling initiatives.
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