The McDonald's Angry Birds Collaboration is Playfully Interactive
Meghan Young — June 7, 2016 — Lifestyle
The McDonald's Angry Birds ad campaign explores a new way for cross promotion. It embraces 360 degree videos as well as virtual reality to create a fun experience for fans of both franchises. With the Angry Birds movie coming out in theaters shortly, it's only natural other brands will be hopping on the extremely popular social media game.
Of course, the McDonald's Angry Birds ad campaign was created with more than that in mind. Conceived and executed by DDB, Chicago, it was created in an effort to modernize its guest experience with innovations in the digital space. People are able to navigate through the scene by clicking on a simple control pad while enjoying the hilarity that ensues as two birds make a scene in a restaurant.
Of course, the McDonald's Angry Birds ad campaign was created with more than that in mind. Conceived and executed by DDB, Chicago, it was created in an effort to modernize its guest experience with innovations in the digital space. People are able to navigate through the scene by clicking on a simple control pad while enjoying the hilarity that ensues as two birds make a scene in a restaurant.
Trend Themes
1. 360 Degree Videos - Opportunity to create immersive and interactive ad campaigns using 360 degree videos.
2. Virtual Reality - Potential to enhance brand experiences through virtual reality technology.
3. Cross Promotion - Idea of collaborating with other popular franchises for mutual promotional benefits.
Industry Implications
1. Fast Food - Fast food chains can leverage innovative digital experiences to attract and engage customers.
2. Advertising - Opportunity for advertising agencies to create innovative campaigns that incorporate immersive technologies.
3. Entertainment - Entertainment companies can explore cross-promotion opportunities with popular brands and media franchises.
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