NASA is Photoshopping Its Astronauts in Movie Posters
Kalin Ned — December 19, 2018 — Pop Culture
References: nasa.gov & designtaxi
These NASA posters are incredibly entertaining. For an agency that deals with some serious stuff and produces groundbreaking imagery — one of the more recent ones being the first image from inside the sun's atmosphere, the design team surely has a sense of humor. In an attempt to humanize its astronauts in a light-hearted manner, the space agency produces a series of NASA posters that boasts its employees in notable movie franchises.
The astronauts have been playfully inserted via Photoshop in film posters, inspired by movies like Star Wars, Pirates of the Caribbean, the Matrix and more. From 'Expedition 42's Guide to the Galaxy' to 'Pilots over the Caribbean: Expedition Thirty,' the NASA posters boast a clever spin on the titles. These creations are hung both in the agency's facilities and are used as advertising tools.
The astronauts have been playfully inserted via Photoshop in film posters, inspired by movies like Star Wars, Pirates of the Caribbean, the Matrix and more. From 'Expedition 42's Guide to the Galaxy' to 'Pilots over the Caribbean: Expedition Thirty,' the NASA posters boast a clever spin on the titles. These creations are hung both in the agency's facilities and are used as advertising tools.
Trend Themes
1. Pop Culture-inspired Marketing - The rise of pop culture-inspired marketing campaigns that utilize humor to humanize a brand.
2. Creative Advertising Techniques - The trend towards creative and unconventional advertising techniques that catch the consumer's attention.
3. Nostalgia Marketing - The use of nostalgic elements in marketing and advertising campaigns to appeal to consumers' emotions.
Industry Implications
1. Space Exploration - Innovative ways to promote space exploration to the public while humanizing those involved in the industry.
2. Film and Entertainment - Opportunities for film and entertainment companies to collaborate with brands in creating unique marketing campaigns.
3. Advertising and Marketing - New avenues for advertising and marketing professionals to create campaigns that use pop culture references to appeal to consumers and promote their brand.
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