Mattel and Village Cinemas' ‘Vjunior' Space Offers Immersive Fun
Jana Pijak — January 14, 2017 — Life-Stages
References: youtube & mumbrella.au
'Vjunior' is Australia's first-ever interactive children's theater and was launched by toy maker Mattel who teamed up with entertainment franchise Village Cinemas.
Offering immersive spaces that kids of all ages will enjoy, Vjunior is equipped with colorful and comfortable seating, game areas and even rentable event rooms that are ideal for those hosting birthday parties. "We share a common goal of delivering thrilling experiences through innovation, and together we look forward to providing our consumers with a truly unique cinematic adventure,” said Mohit Bhargava, Village Cinemas Australia's general manager of marketing and sales about the venture.
Fusing aspects of physical and digital play, this interactive children's theater will appeal to today's tech-savvy Gen Z members and will specialize exclusively in kid-friendly content.
Offering immersive spaces that kids of all ages will enjoy, Vjunior is equipped with colorful and comfortable seating, game areas and even rentable event rooms that are ideal for those hosting birthday parties. "We share a common goal of delivering thrilling experiences through innovation, and together we look forward to providing our consumers with a truly unique cinematic adventure,” said Mohit Bhargava, Village Cinemas Australia's general manager of marketing and sales about the venture.
Fusing aspects of physical and digital play, this interactive children's theater will appeal to today's tech-savvy Gen Z members and will specialize exclusively in kid-friendly content.
Trend Themes
1. Interactive Theaters for Children - Opportunity to create more immersive and tech-savvy theaters for children.
2. Rentable Event Rooms for Kid-friendly Parties - Opportunity to expand the availability of rentable event rooms equipped with engaging game areas.
3. Digital-physical Play Fusion - Opportunity to create more innovative, interactive experiences for children that blend digital and physical play.
Industry Implications
1. Children's Entertainment - Opportunity to expand offerings in the children's entertainment industry and create new experiences.
2. Cinema - Opportunity for cinemas to create more kid-friendly experiences and expand their offerings.
3. Toy Manufacturing - Opportunity for toy manufacturers to partner with entertainment franchises and create more innovative, engaging products.
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