KITH's Latest Poetic Justice Collection Celebrates Tupac Shakur
References: kith & highsnobiety
New York City-based retailer KITH introduces the the latest drop of its 'Monday Movie Program' with the new 'Poetic Justice' collection. The capsule is comprised of three pieces in total, a hoodie, crewneck sweater, and a t-shirt -- all of which are adorned in a special graphic of the late Tupac Shakur. The visual is drawn specifically from an old film directed by Jon Singleton, in reference to the ongoing Monday Movie Program project. This program reinvents classic film posters on signature KITH apparel pieces.
Ronnie Fieg of KITH explains, “movies are one of my biggest passions. They’ve shaped the way I see visuals and tell stories.” The Poetic Justice capsule boasts all-black colors as the base foundation and the pieces are now available for purchase online at KITH.
Ronnie Fieg of KITH explains, “movies are one of my biggest passions. They’ve shaped the way I see visuals and tell stories.” The Poetic Justice capsule boasts all-black colors as the base foundation and the pieces are now available for purchase online at KITH.
Trend Themes
1. Film Poster Graphic Apparel - Opportunity for retailers to collaborate with iconic films and create apparel collections that celebrate movies and their visual storytelling.
2. Monday Movie Program - A potential trend for retailers to reinvent classic film posters and incorporate them into their apparel collections as a way to appeal to movie enthusiasts.
3. Poetic Justice Collection - The opportunity for retailers to pay tribute to influential figures, such as Tupac Shakur, through limited-edition apparel collections, creating a strong sense of nostalgia and connection with customers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage iconic films and their visual storytelling to create unique and culturally relevant apparel collections, attracting movie enthusiasts and fans of iconic figures.
2. Entertainment Merchandise - The entertainment merchandise industry can explore collaborations with fashion brands to create limited-edition collections that celebrate influential films and their characters, resonating with devoted fans and collectors alike.
3. E-commerce - The growing trend of online shopping provides a platform for retailers to reach a wider audience with their film-inspired apparel collections, allowing customers worldwide to access and purchase these unique products.
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