This Coffee Brand Offers Somber and Cluttered Packaging
Mishal Omar — August 31, 2016 — Lifestyle
References: thedieline
This coffee labeling ensures that people are able to remember it, despite the fact that the coffee it contains is limited-edition.
Created by the small pack Goshen Coffee Company, the coffee is called 'Secret Stash' and is a limited-edition offering that the brand created in cooperation with "small farms all over the world." The coffee labeling is entirely black and white, with black serving as the backdrop while all the eclectic illustrations that include birds, illuminati eyes, waves, anchors and clouds all being represented in white. The matte black pack and hand-applied labels come together with the illustrations to ensure that the design is not easily forgotten.
This coffee brand strays from the traditional methods of labeling the popular drink, making it stand out in a large and diverse market.
Created by the small pack Goshen Coffee Company, the coffee is called 'Secret Stash' and is a limited-edition offering that the brand created in cooperation with "small farms all over the world." The coffee labeling is entirely black and white, with black serving as the backdrop while all the eclectic illustrations that include birds, illuminati eyes, waves, anchors and clouds all being represented in white. The matte black pack and hand-applied labels come together with the illustrations to ensure that the design is not easily forgotten.
This coffee brand strays from the traditional methods of labeling the popular drink, making it stand out in a large and diverse market.
Trend Themes
1. Minimalist Coffee Packaging - Opportunity for coffee brands to distinguish themselves from competitors by using simple and elegant packaging with limited designs.
2. Artistic and Eclectic Packaging - Opportunity for coffee brands to create unique and memorable packaging by incorporating diverse illustrations and graphics in their design.
3. Black and White Packaging - Opportunity for coffee brands to create a somber and sophisticated feel with monochrome packaging that showcases their product and design in an understated manner.
Industry Implications
1. Coffee Industry - The coffee industry can take inspiration from Goshen Coffee Company and innovate their branding techniques to stand out in the crowded market.
2. Packaging Industry - The packaging industry can develop new and creative designs for coffee brands that incorporate unique illustrations and artistic elements to differentiate them from others.
3. Graphic Design Industry - The graphic design industry can aid coffee brands in creating packaging designs that effectively communicate their brand identity and resonate with consumers.
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