Bürstenhaus Redecke Showcases Its Products in a Museum
Kalin Ned — January 2, 2019 — Art & Design
Creative minds and brands regularly spotlight their products with official showroom events and this designer brush exhibit is no different. Highlighting the functional, minimalist and convenience-focused line of German label Bürstenhaus Redecke, this event definitely allows the audience to learn something new about an incredibly niche category.
British designer Michael Marriot takes it upon himself to arrange forty brushes in an accessible manner that will engage visitors. Displayed at the furniture store SCP, the designer brush exhibit is launched in conjunction with the London Design Festival.
In addition, the event features a playful, pop culture-referencing aspect. From cobweb brooms to hedgehog brushes, each piece is paired and showcase with a movie, “which shows how each design is intended to be used.”
British designer Michael Marriot takes it upon himself to arrange forty brushes in an accessible manner that will engage visitors. Displayed at the furniture store SCP, the designer brush exhibit is launched in conjunction with the London Design Festival.
In addition, the event features a playful, pop culture-referencing aspect. From cobweb brooms to hedgehog brushes, each piece is paired and showcase with a movie, “which shows how each design is intended to be used.”
Trend Themes
1. Niche Product Showcase - Events that highlight specialized products can attract a targeted audience interested in learning more, creating opportunities for brands to engage with potential customers.
2. Functional Design - Minimalist design and convenience-focused products are becoming increasingly popular as consumers seek practical solutions to everyday problems.
3. Pop Culture Tie-ins - Including playful and relatable elements to product displays can help to create a memorable and shareable experience for guests.
Industry Implications
1. Household Goods - Brands that specialize in household goods can leverage product showcases to highlight the functionality and design of their products.
2. Design and Furniture - Furniture stores and designers can use product showcases to add value to their brand identity, attract new customers, and create engaging experiences for visitors.
3. Pop Culture and Entertainment - Collaborating with pop culture entities or including references to popular media can be a unique way for brands to make their products more relatable and memorable for customers.
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