No Hatch Eggs Uses the Basics for Wrapping its Products
Jamie Danielle Munro — May 27, 2014 — Lifestyle
References: behance.net & packageinspiration
No Hatch Eggs is a brand that aims for sustainability throughout its production and distribution process. As such, the company used the absolute minimal materials required for its egg packaging to enhance the sustainability of the brand.
While egg packaging is normally quite eco-friendly coming in cardboard cartons, this design goes a step further by using less materials. The eggs are placed quite closely together, however, this doesn't cause too many difficulties in terms of protecting the items. The name of the brand is placed on the front in a speech bubble-like box against a blue background. Perhaps this is the first step into enhancing the traditional egg cartons into something different, considering the design has stayed the same for a very long amount of time.
While egg packaging is normally quite eco-friendly coming in cardboard cartons, this design goes a step further by using less materials. The eggs are placed quite closely together, however, this doesn't cause too many difficulties in terms of protecting the items. The name of the brand is placed on the front in a speech bubble-like box against a blue background. Perhaps this is the first step into enhancing the traditional egg cartons into something different, considering the design has stayed the same for a very long amount of time.
Trend Themes
1. Minimal Packaging - Disruptive innovation opportunity: Explore ways to reduce packaging materials while still providing adequate protection for products.
2. Sustainable Packaging - Disruptive innovation opportunity: Develop packaging solutions that prioritize sustainability throughout the entire production and distribution process.
3. Redesigning Traditional Packaging - Disruptive innovation opportunity: Rethink and update the design of long-established packaging options to offer a fresh and innovative approach.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Find ways to revolutionize packaging methods and materials within the food industry to create more sustainable and eco-friendly options.
2. Eco-friendly Products - Disruptive innovation opportunity: Innovate new packaging solutions for environmentally friendly products that focus on reducing waste and enhancing sustainability.
3. Consumer Goods - Disruptive innovation opportunity: Introduce groundbreaking packaging designs and materials to improve the overall consumer experience within the industry.
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