Google's Winter Wonderlab is a Pop-Up Shop Filled with Tech Products
Laura McQuarrie — November 19, 2013 — Marketing
References: winterwonderlab.withgoogle & marketingpilgrim
This holiday season, Google is bringing toys to tech-lovers all over America with its 'Winter Wonderlab' pop-up stores. Most of the stores will be popping up in major US states like Los Angeles, New York and Washington and have just recently opened on November 16th.
In addition to being able to play around with the latest Google gadgets like the Chromebook and the new Nexus 7, Google's Winter Wonderlabs will include large igloos where customers can go inside and create slow motion videos of themselves amidst fake falling snow. Google notes that "sometimes what the hectic holidays need is some slow-mo,” which is a clever way to share the message about slowing down and spending time with friends and family at Christmas time. The Wonderlabs will no doubt be a hotspot this year to do some holiday shopping.
In addition to being able to play around with the latest Google gadgets like the Chromebook and the new Nexus 7, Google's Winter Wonderlabs will include large igloos where customers can go inside and create slow motion videos of themselves amidst fake falling snow. Google notes that "sometimes what the hectic holidays need is some slow-mo,” which is a clever way to share the message about slowing down and spending time with friends and family at Christmas time. The Wonderlabs will no doubt be a hotspot this year to do some holiday shopping.
Trend Themes
1. Pop-up Tech Shops - Pop-up tech shops offer a temporary way for companies to test new products and generate hype.
2. Interactive Customer Experiences - Interactive customer experiences, like Google's Winter Wonderlab, engage customers and create memorable experiences with products.
3. Holiday Marketing Strategies - Holiday-focused marketing strategies and pop-up shops create buzz and excitement around new and existing products.
Industry Implications
1. Retail - Retail companies can use pop-up tech shops as a way to test new products and gain insights into customer preferences.
2. Tech - Tech companies can create interactive customer experiences to promote their products and build brand awareness.
3. Marketing - Marketing firms can utilize holiday marketing strategies and temporary pop-up shops to help their clients generate buzz and excitement for their products.
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