Ancient Herb by Carmen Km Looks Aged
Jamie Danielle Munro — May 8, 2014 — Lifestyle
References: behance.net & packageinspiration
Ancient Herb went with a low-cost and vintage look for the rebranding of its shampoo treatment products. Indeed, the entire line looks like something one would find at an old apothecary.
Another guideline was to ensure the products used were eco-friendly. As such, Carmen Km from Malaysia who was responsible for the branding used cardboard-like products and recyclable materials in general. Instead of having the shampoo come in plastic bottles, each item comes in a glass package along with a vintage-looking tag that tells users what kind of product they are purchasing.
All of the products sold in this line are organic, so not only are the contents healthy for the skin, but the packaging is also good for the environment.
Another guideline was to ensure the products used were eco-friendly. As such, Carmen Km from Malaysia who was responsible for the branding used cardboard-like products and recyclable materials in general. Instead of having the shampoo come in plastic bottles, each item comes in a glass package along with a vintage-looking tag that tells users what kind of product they are purchasing.
All of the products sold in this line are organic, so not only are the contents healthy for the skin, but the packaging is also good for the environment.
Trend Themes
1. Vintage-inspired Packaging - The trend of using vintage-inspired packaging for consumer products presents an opportunity for companies to appeal to consumers' nostalgia and create a unique brand identity.
2. Eco-friendly Packaging - The growing demand for eco-friendly packaging materials opens up opportunities for companies to innovate and develop sustainable packaging solutions that align with their brand values.
3. Organic Beauty Products - The trend towards organic and natural beauty products creates opportunities for companies to develop innovative formulas and packaging designs that cater to the health-conscious consumer.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the use of vintage-inspired packaging to differentiate their products and attract consumers seeking a nostalgic experience.
2. Packaging - The packaging industry can capitalize on the demand for eco-friendly solutions by developing new materials and designs that reduce environmental impact.
3. Beauty and Personal Care - The beauty and personal care industry can tap into the organic beauty trend by offering innovative organic products and sustainable packaging options.
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