Ivolia Lightbulb Packaging Endeavors to Endear Consumers
Amelia Roblin — February 4, 2013 — Eco
References: depotdesign.cz & packagingoftheworld
LED light globes are marketed primarily using one of three appealing identities: their eco-friendliness, their economy and their hi-tech features. Ivolia lightbulb packaging focuses on the first and references the second, highlighting the ease with which these items can be integrated into the contemporary lifestyle.
DePOT Design of Czech Republic established an earthy palette of brown and beige to allude to the products' green attributes. The illuminators themselves use less electricity to function, while the carton has been crafted adhesive-free from recycled paper. The reuse of material, the casual hand-written typefaces and the simply sketched illustrations communicate an inexpensiveness and an informality that would make Ivolia lightbulb packaging appealing to the average homeowner. The stimulating decoration and the abstract cutouts of the box also catch consumers' eyes on the hardware store shelf.
DePOT Design of Czech Republic established an earthy palette of brown and beige to allude to the products' green attributes. The illuminators themselves use less electricity to function, while the carton has been crafted adhesive-free from recycled paper. The reuse of material, the casual hand-written typefaces and the simply sketched illustrations communicate an inexpensiveness and an informality that would make Ivolia lightbulb packaging appealing to the average homeowner. The stimulating decoration and the abstract cutouts of the box also catch consumers' eyes on the hardware store shelf.
Trend Themes
1. Eco-friendly Packaging - Ivolia lightbulb packaging highlights the use of recycled paper and earthy colors to appeal to environmentally conscious consumers.
2. Integration Into Contemporary Lifestyle - The packaging emphasizes how easily the LED lightbulbs can be incorporated into the modern home, offering a disruptive opportunity to target tech-savvy consumers.
3. Hand-drawn Illustrations - The use of simple sketched illustrations on the packaging creates a sense of informality and affordability, presenting a disruptive opportunity to attract budget-conscious shoppers.
Industry Implications
1. Sustainable Packaging - The eco-friendly packaging trend opens up opportunities for companies specializing in sustainable materials and design.
2. Smart Home Technology - The focus on integrating LED lightbulbs into the contemporary lifestyle creates opportunities for companies in the smart home technology industry.
3. Affordable Home Decor - The use of hand-drawn illustrations and casual design elements presents opportunities for businesses in the affordable home decor market.
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