Uniformed Nail Packaging Personifies the Strength of Construction Material
Amelia Roblin — January 7, 2015 — Marketing
References: behance.net & thedieline
This uniformed nail packaging concept called Strong Nails is meant to accomplish a number of things. Beyond simply containing a bulk quantity of hardware, Vlad Mikhailov's design succeeds to be striking, both visually and metaphorically.
Inspired by a poem called 'The Ballad of Nails' by Nikolai Tikhonov, Vlad worked to represent the notion that military men are as strong and essential to society as those tough bits of metal that hold together everything that we build. Based on this idea, the boxes were drawn up to look like the fronts of army jackets, rendered in a cartoony form, yet complete with the familiar green color and the symbols of the hammer and sickle. Aesthetically and emotionally, consumers would be more drawn to this uniformed nail packaging than they would be to the run-of-the-mill branding.
Inspired by a poem called 'The Ballad of Nails' by Nikolai Tikhonov, Vlad worked to represent the notion that military men are as strong and essential to society as those tough bits of metal that hold together everything that we build. Based on this idea, the boxes were drawn up to look like the fronts of army jackets, rendered in a cartoony form, yet complete with the familiar green color and the symbols of the hammer and sickle. Aesthetically and emotionally, consumers would be more drawn to this uniformed nail packaging than they would be to the run-of-the-mill branding.
Trend Themes
1. Personalized Packaging Design - Create custom packaging designs that evoke emotions and connect with consumers on a personal level.
2. Metaphorical Branding - Use metaphors in branding to tell a story that resonates with consumers and creates a deeper emotional connection.
3. Cartoony Packaging Design - Use cartoon-inspired designs to make product packaging more fun and appealing to consumers.
Industry Implications
1. Construction Materials - Innovate packaging design for construction materials to make them more visually appealing and evoke emotions in consumers.
2. Hardware - Implement creative packaging designs for hardware products to differentiate from competitors and create an emotional connection with consumers.
3. Military-inspired Products - Use military-inspired packaging designs to create a sense of strength and reliability in products within related industries such as outdoor gear and survival equipment.
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