Sennheiser's Eco Product Packaging Makes Use of a Simple Cardboard Frame
Laura McQuarrie — October 16, 2014 — Eco
References: design-muse.blogspot & thedieline
This eco product packaging for the Sennheiser CX 300 earbuds is made from 100% recyclable cardboard, cutting down on all of that unnecessary plastic waste that surrounds such a small item.
The packaging is made from a few simple sheets of layered cardboard and includes cutouts where the individual components peel through the book-like layers. This way, the product is still visible, without the use of plastic. In keeping with the book-inspired theme, the packaging has a cover that introduces the idea that Sennheiser loves music just as much as it loves the environment. Although the idea of a cardboard package may seem flimsy, the numerous layers on this one seem to give it a substantial weight.
The packaging is made from a few simple sheets of layered cardboard and includes cutouts where the individual components peel through the book-like layers. This way, the product is still visible, without the use of plastic. In keeping with the book-inspired theme, the packaging has a cover that introduces the idea that Sennheiser loves music just as much as it loves the environment. Although the idea of a cardboard package may seem flimsy, the numerous layers on this one seem to give it a substantial weight.
Trend Themes
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Industry Implications
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2. Eco-friendly Retail Packaging - Disruptive innovation opportunity: Develop green packaging options for various retail products to appeal to environmentally conscious consumers.
3. Packaging Design - Disruptive innovation opportunity: Explore new approaches and materials for packaging design that prioritize sustainability and minimalism.
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