Produce packaging adopts eco-friendly designs to showcase awareness
Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but to do so in a way that encourages consumer involvement and support.
Workshop Question - How can your brand better involve consumers in its practices that aim to benefit the environment, or vulnerable populations?
Trend Themes
1. Biodegradable Packaging - Brands are turning to eco-friendly packaging for sustainability, using biodegradable materials to encourage consumer involvement and support.
2. Healthy and Anti-microbial Packaging - Researchers are applying natural ingredients such as clove oil and silver to food packaging. This can degrade naturally while keeping food fresh and safe, thus addressing the pollution issues and preventing food-borne illnesses.
3. Transparent and Fresh-produce Packaging - Produce bag designs illustrate freshness, and many feature transparent sides as part of an understated label design. This provides a traditional farmer's market feel and appeals to customers who want to reduce, reuse and recycle.
Industry Implications
1. Food and Beverage - Biodegradable packaging can reduce plastic waste and promote sustainability in the food and beverage industry.
2. Retail - Sustainable packaging solutions can be applied to retail, ensuring freshness and extending shelf life.
3. Consumer Goods - Focusing on transparent and fresh produce packaging can help introduce an eco-friendly consumer goods industry that boosts sales and promotes wellness.
