Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
Laura McQuarrie — September 4, 2014 — Eco
References: thedieline & behance.net
The berry box packaging design for Sunrise's organic fruits is an attractive and eco-friendly alternative to those plastic baskets that are commonly used to help consumers transport fresh berries home from the grocery store.
Even though clear plastic is not used in the design, the boxes offer a peek at the fruit inside from the leaf-shaped patterned cutouts on top and sides of the boxes, which plays off of the stylized dot on the 'i' in the brand's logo. As well as being quite aesthetically pleasing, the boxes are also sustainable, since the simple cardboard boxes can be put together without the need for any toxic glue to hold them together. Each of the products features a color-coded label, showing off the 'Delicious Blueberries,' or the 'Tasty Raspberries' inside, in addition to a prominent recycling symbol.
Even though clear plastic is not used in the design, the boxes offer a peek at the fruit inside from the leaf-shaped patterned cutouts on top and sides of the boxes, which plays off of the stylized dot on the 'i' in the brand's logo. As well as being quite aesthetically pleasing, the boxes are also sustainable, since the simple cardboard boxes can be put together without the need for any toxic glue to hold them together. Each of the products features a color-coded label, showing off the 'Delicious Blueberries,' or the 'Tasty Raspberries' inside, in addition to a prominent recycling symbol.
Trend Themes
1. Eco-friendly Berry Packaging - The development of compostable, non-toxic and attractive berry packaging designs as a substitute to plastic packaging materials is an opportunity to reduce environmental pollution and cater to sustainable consumer demand.
2. Innovative Cut-out Designs for Packaging - The introduction of logo-inspired creative cut-out designs on product packaging can enhance brand recognition, aesthetics and consumer experience.
3. Color-coded Packaging Labels - The utilization of color-coded labels in product packaging promotes easy identification and differentiation of products by consumers and enhances brand recognition.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore the use of eco-friendly packaging materials to cater to sustainability-conscious consumers and enhance brand value.
2. Packaging Industry - The packaging industry can leverage the growth in eco-friendly packaging demand and innovative design trends and develop sustainable packaging materials that cater to diverse needs.
3. Retail Industry - The retail industry can incorporate eco-friendly and innovative packaging designs to enhance customer satisfaction, increase brand loyalty and promote sustainability.
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