Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
Workshop Question - How can your brand accommodate the varying preferences and strengths of different demographics?
Trend Themes
1. Social Media Campaigning - Politicians are using social media platforms such as Twitter, Tumblr, Periscope and Tinder to reach out to younger audiences and engage them on a level that they can relate to.
2. Interactive Advertising - Politicians are innovatively utilizing social media and launching their own Snapchat stories, geofilters, and political emojis to monetize their campaigns and appeal to younger generations.
3. Celebrity Political Activism - Famous personalities, such as Michelle Obama, partnering with talk-show hosts and engaging in popular skits, are allowing political candidates to connect with new demographics, especially younger voters.
Industry Implications
1. Social Media Marketing - Digital platforms such as Twitter, Tumblr, Periscope, Tinder and Snapchat offer unique opportunities for politicians to engage with younger audiences and launch their own innovative advertising campaigns.
2. Campaign Management - Campaign managers must use creative measures such as celebrity political activism and interactive media platforms to keep political campaigns relevant, engaging and in touch with younger generations.
3. Political Analysis - Traditional political analysis must take into account the impact of celebrity political activism, social media platforms and interactive branding on voters in order to properly understand and adapt to their future political desires.
9 Featured, 76 Examples:
248,774 Total Clicks
Date Range:
Jun 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
