Fresh fruit is encased in unexpected packaging for increased sophistication
Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Workshop Question - How can your brand boost the creativity of its more standard items and services?
Trend Themes
1. Unconventional Packaging - Brands are adopting unconventional packaging designs for a refined appeal, adding glamour and novelty, and allowing brands to project a personalized touch on typically homogeneous items.
2. Eco-friendly Packaging - Sustainable packaging solutions, such as paper-made containers and cardboard material, illustrate a brand's identity seamlessly while being designed with the earth's best interests in mind.
3. Informative Branding - Produce is being branded to get people thinking about the medical benefits of fruits and vegetables, taking inspiration from apothecary-inspired designs and prescription packaging.
Industry Implications
1. Packaging Industry - This industry can explore unconventional and eco-friendly packaging designs to help brands project a personalized touch on typically homogeneous items while being environmentally conscious.
2. Food Industry - This industry can focus on delivering produce in sustainable packaging solutions, exploring collapsible, perforated fruit containers for fresh produce transportation, while keeping them protected from bruises.
3. Medicine Industry - This industry can learn from informative branding with prescription packaging inspiration for its own designs, connecting medical benefits to produce, using Latin names, and including active ingredients and best before dates.
