Serving large groups, digital dining services provide payment options for groups
Implications - Digital dining services are no longer singling out individual consumers, but rather bigger groups in need of convenient payment options. For millennials that are constantly engaged with one another through digital networks, this communal concept is particularly relevant as it addresses social living.
Workshop Question - Similar to out-of-home communal dinning, how else can you simply a group event or activity in order to encourage socialization?
Trend Themes
1. Communal Payment Technology - Restaurants have implemented cost-splitting apps to accommodate larger groups, revolutionizing the food industry with highly accessible and convenient options.
2. Digital Sharing Economy - With sharing and group dining becoming more frequent, apps like Papa John's PayShare and Tab allow for shared meals to be split seamlessly, disrupting standard dining practices.
3. Group Order and Delivery - OrderUp has provided a solution to confusing group orders -- with their innovative service, large parties can conveniently order food and track each person's individual order in one platform.
Industry Implications
1. Food Service - The food-service industry has adapted to accommodate communal ordering and payment needs, suggesting a need for companies to provide convenient and communal dining experiences.
2. Fintech - The introduction of cost-splitting and payment apps has revolutionized the fintech industry by allowing for more individualized and precise tracking of payments among large groups.
3. Sharing Economy - Communal dining and food-service solutions represent a new chapter in the sharing economy by providing helpful solutions and accommodations for group experiences.
