Social gatherings and events are tended to via ecological methodologies
Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability.
Workshop Question - How could your brand better deliver sustainable product offerings?
Trend Themes
1. Eco-conscious Catering - Catering companies are incorporating environmentalism and sustainability in their services
2. Zero-waste Methodology - Catering companies are adopting waste elimination approaches such as composting and recycling leftovers
3. Local and Organic Food Sourcing - Catering companies are prioritizing the use of sustainable foods produced by local farmers and organic produce
Industry Implications
1. Food and Hospitality - Businesses operating in food and hospitality can explore eco-conscious approaches to their services by adopting sustainable practices and locally-sourced ingredients
2. Event Planning - Event planners can incorporate eco-conscious catering services to meet the demands of clients who value sustainability and environmentalism
3. Waste Management - Businesses specializing in waste management can partner with eco-conscious catering companies to provide composting and recycling services for leftover food and packaging
