Ferme En Ville is a Local Food Market That Recalls a Marketplace Aesthetic
Rebecca Byers — April 29, 2015 — Art & Design
References: cap-d.fr & retaildesignblog.net
Ferme En Ville is a contemporary incarnation of the traditional farmer's market. The charming, colorful "farmer's shop" is designed to resemble something in between marketplace and supermarket, finding a middle ground with minimalist wooden produce stands and a slats covering the walls to give it a shuttered aesthetic.
Designed by Denis Capitan Architects, the ultramodern Ferme En Ville could very well be the grocery shopping experience of the future. The fixtures throughout the store recall images of market stalls and deli counters.
The unique defining factor of Ferme En Ville is its products, which are all locally grown and handcrafted, making the sales cycle a short circuit. Some of the fresh produce available at Ferme En Ville includes fruit, vegetables, meat, preserves and cheese.
Designed by Denis Capitan Architects, the ultramodern Ferme En Ville could very well be the grocery shopping experience of the future. The fixtures throughout the store recall images of market stalls and deli counters.
The unique defining factor of Ferme En Ville is its products, which are all locally grown and handcrafted, making the sales cycle a short circuit. Some of the fresh produce available at Ferme En Ville includes fruit, vegetables, meat, preserves and cheese.
Trend Themes
1. Local Food Markets - Opportunity for creating contemporary markets with access to fresh locally-grown and handcrafted produce.
2. Marketplace Aesthetic - Opportunity for designing modern supermarkets to resemble traditional marketplaces for a unique shopping experience.
3. Short Sales Cycle - Opportunity for creating sustainable sales models by focusing on locally-sourced produce with short sales cycles.
Industry Implications
1. Retail Groceries - Opportunity for reimagining traditional grocery stores by embracing a local and handcrafted produce business model.
2. Agriculture - Opportunity to grow the local agricultural systems and create sustainable economies, enabling more markets like Ferme En Ville.
3. Architecture and Design - Creating innovative and eco-friendly architectural designs can provide opportunities for sustainable growth of local markets.
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