CAMP Skincare is a Toronto-Based Brand Making 100% Natural Products
Rebecca Byers — June 16, 2015 — Marketing
References: facebook & campskincare
CAMP Skincare is a Toronto-based cosmetics range made with 100% natural ingredients. Using only plant-based and herb-charged formulas, CAMP is a small-batch luxury brand with plenty of style. Inspired by the need to provide sophisticated simplicity in the beauty realm, CAMP Skincare balances the efficiency of its products by ensuring the formulas are not overwhelming to the natural state of our skin.
Founded in 2014, the line boasts streamlined branding that puts the emphasis on the product itself and makes the naturally derived ingredients even more apparent through the use of fresh produce in their promotional materials. By highlighting the natural inspirations, CAMP Skincare does a great job of aligning their product range with fresh, nature-prescribed healing tools.
Founded in 2014, the line boasts streamlined branding that puts the emphasis on the product itself and makes the naturally derived ingredients even more apparent through the use of fresh produce in their promotional materials. By highlighting the natural inspirations, CAMP Skincare does a great job of aligning their product range with fresh, nature-prescribed healing tools.
Trend Themes
1. Small-batch Luxury Skincare - Disruptive innovation opportunity: Creating high-end skincare products with 100% natural ingredients.
2. Plant-based Cosmetics - Disruptive innovation opportunity: Developing cosmetics that use plant-based and herb-charged formulas for natural skincare solutions.
3. Streamlined Branding - Disruptive innovation opportunity: Implementing minimalist and focused branding strategies to emphasize product quality and natural ingredients.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introducing natural and luxury skincare products into the beauty and cosmetics industry.
2. Organic Skincare - Disruptive innovation opportunity: Expanding the market for organic skincare products by offering small-batch luxury options.
3. Sustainable Beauty - Disruptive innovation opportunity: Creating sustainable beauty products by using 100% natural ingredients and promoting environmental consciousness.
5.4
Score
Popularity
Activity
Freshness
