Living Lettuce's Produce Package Celebrates Health & Sustainability
Laura McQuarrie — June 30, 2015 — Lifestyle
References: facebook & behance.net
If you were to open up the produce package for Living Lettuce, you'd find an all-natural, sustainable vegetable that's been created with aquaponics. This fish-fertilized lettuce is so natural, it even comes with some of the roots still attached, which is a real testament to how fresh the produce is.
Since aquaponics opens up the possibilities for growing food locally year-round, the fact that the lettuce is grown in Texas is a big selling feature on the packaging.
The protective produce package is completely opaque, with a handle for ease of carrying the product out of the store. Images on this section of the produce bag help consumers begin to understand the origins of the product, since aquaponics is new to many. The dynamic lettuce packaging design was created by Garry Veda, the Art Director and Senior Designer at LAMA design studio.
Since aquaponics opens up the possibilities for growing food locally year-round, the fact that the lettuce is grown in Texas is a big selling feature on the packaging.
The protective produce package is completely opaque, with a handle for ease of carrying the product out of the store. Images on this section of the produce bag help consumers begin to understand the origins of the product, since aquaponics is new to many. The dynamic lettuce packaging design was created by Garry Veda, the Art Director and Senior Designer at LAMA design studio.
Trend Themes
1. Aquaponics Farming - The trend towards aquaponics farming creates opportunities for developing innovative and sustainable agricultural practices.
2. Sustainable Packaging - The demand for sustainable packaging offers opportunities for the development of eco-friendly packaging solutions.
3. Local Food Production - The trend towards local food production presents opportunities for businesses to create innovative methods for growing and distributing fresh produce.
Industry Implications
1. Agriculture - Aquaponics systems can disrupt the traditional agricultural industry by creating sustainable and efficient methods for growing crops.
2. Packaging - The need for eco-friendly packaging solutions creates opportunities for innovative packaging companies to meet the demand for sustainable products.
3. Food Retail - The trend towards local food production presents opportunities for food retail companies to source and sell locally grown produce to consumers.
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