Service providers focus in on singular pieces instead of packages
Implications - Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed.
Workshop Question - Opposing the design for bundling packages, what is the singular, core product or service you can offer your consumers?
Trend Themes
1. Standalone Communication Apps - Creating standalone communication apps, specifically for messaging and calling, is gaining traction as users prefer the simplicity and convenience of individual services.
2. Free Telecommunication Apps - As users prefer app-based communication services, telecommunication companies can focus on offering free telecommunication apps to engage with consumers.
3. Data-free Messaging Apps - Data-free messaging apps have the opportunity to provide affordable and accessible communication for those who can't afford data plans or need to communicate offline.
Industry Implications
1. Telecommunication - Telecommunication companies can stay relevant by investing in emerging trends of free telecommunication apps and standalone communication apps.
2. Technology - With standalone communication apps continuing to gain popularity, businesses can improve their offerings by creating seamless technological experiences for customers.
3. Social Media - Social media platforms have the opportunity to integrate standalone communication features and engage with millennials where traditional methods of communication have lost value.
4 Featured, 35 Examples:
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Date Range:
Dec 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
