These Face Masks Capture Consumer Attention Through Their Name
Mishal Omar — March 28, 2017 — Fashion
References: thedieline
Designed by the student Lauren Park, this sheet mask packaging is able to use humor and irony to capture the attention of potential consumers.
The concept brand is titled "Pretty Ugly," a name that Park hopes points out the irony of individuals looking ugly or scary in order to make themselves more look beautiful, or enhance their physical features. Aside from the attention-grabbing name, the Pretty Ugly sheet mask packaging is bold in colour and features floral imagery that brings to mind natural ingredients and skin health-improving features. The masks come in boxes, making for simple portability and ease of access for those who travel with the products.
By using a unique name in order to sell her products, Lauren Parks understands the power of humor in marketing and how to take advantage of it.
The concept brand is titled "Pretty Ugly," a name that Park hopes points out the irony of individuals looking ugly or scary in order to make themselves more look beautiful, or enhance their physical features. Aside from the attention-grabbing name, the Pretty Ugly sheet mask packaging is bold in colour and features floral imagery that brings to mind natural ingredients and skin health-improving features. The masks come in boxes, making for simple portability and ease of access for those who travel with the products.
By using a unique name in order to sell her products, Lauren Parks understands the power of humor in marketing and how to take advantage of it.
Trend Themes
1. Ironic Packaging - Using irony in packaging design to capture consumer attention and create a memorable brand.
2. Bold Color Packaging - Utilizing bold and vibrant colors in packaging design to stand out on store shelves and attract consumers.
3. Portable Packaging - Designing packaging that is convenient and portable for on-the-go use and travel.
Industry Implications
1. Beauty and Skincare - Innovations in packaging design within the beauty and skincare industry to appeal to consumers and differentiate brands.
2. Marketing and Advertising - Exploring the use of humor and irony in marketing and advertising strategies to create a unique brand identity and connect with consumers.
3. Travel and Tourism - Developing packaging solutions for travel-friendly products in the travel and tourism industry to meet the needs of on-the-go consumers.
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