The Branding Concept for Cookfish Ltd Highlights the Seafood
Rebecca Byers — February 28, 2016 — Eco
References: packagingoftheworld
This example of paper seafood packaging emphasizes the quality of the product and communicates sustainability. The packaging designs for a range of frozen seafood products from Athens-based Cookfish Ltd also feature detailed information regarding the cooking of the fish, which is convenience-focused, with the seafood coming marinated and packaged in oven-ready bags.
Realized by graphic designer Elia Tsamantaki, the packaging range showcases sustainability in using brown kraft paper as its main material, which can be easily recycled and has positive connotations with consumers. Holes in the front of the package showcase the vibrant scales of the whole fish, designed to give consumers a view of the raw, fresh ingredients. This design feature is used in order to encourage trust from the shopper.
Realized by graphic designer Elia Tsamantaki, the packaging range showcases sustainability in using brown kraft paper as its main material, which can be easily recycled and has positive connotations with consumers. Holes in the front of the package showcase the vibrant scales of the whole fish, designed to give consumers a view of the raw, fresh ingredients. This design feature is used in order to encourage trust from the shopper.
Trend Themes
1. Sustainable Packaging - Creating eco-friendly packaging solutions using materials like recycled or biodegradable substances.
2. Convenience-focused Design - Designing packaging that provides convenience to the consumer, such as pre-marinated and oven-ready bags.
3. Transparent Branding - Using packaging designs that showcase the raw ingredients and provide detailed information to build consumer trust.
Industry Implications
1. Food Packaging - Exploring innovative packaging solutions for the food industry, focusing on sustainability and convenience.
2. Seafood Products - Developing packaging solutions specifically for seafood products, including pre-marinated and oven-ready options.
3. Graphic Design - Harnessing graphic design expertise to create visually appealing packaging designs that communicate information effectively.
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