The Little Buddy's Packets Make It Easy to Take Nut Butter to Go
Katherine Pendrill — May 4, 2016 — Lifestyle
References: buddysnutbutters & kickstarter
Small-batch peanut butter brand 'Little Buddy's' is now producing portable pouches that make it easier to enjoy gourmet nut butter on the go. In recent years, a growing number of consumers have begun eating their meals on the go. Now there is a way for consumers to snack on peanut butter no matter where they may be.
The Little Buddy's packets come in three of the brand's delicious peanut butter flavors: Honey Peanut, Chocolate Peanut and Cinnamon Peanut. The nut butters are made with simple, high-quality ingredients that are both healthy and flavorful. What sets the new line apart is the single-serve packaging that makes it easier for consumers to enjoy a bit of peanut butter on the go.
Perfect for travel, office lunches or even a post-workout snack, the Little Buddy's pouches make it easy and convenient to enjoy peanut butter anytime.
The Little Buddy's packets come in three of the brand's delicious peanut butter flavors: Honey Peanut, Chocolate Peanut and Cinnamon Peanut. The nut butters are made with simple, high-quality ingredients that are both healthy and flavorful. What sets the new line apart is the single-serve packaging that makes it easier for consumers to enjoy a bit of peanut butter on the go.
Perfect for travel, office lunches or even a post-workout snack, the Little Buddy's pouches make it easy and convenient to enjoy peanut butter anytime.
Trend Themes
1. Portable Nut Butter Packets - The trend of portable and single-serve nut butter packets is growing, with greater convenience and portability disrupting the traditional nut butter market.
2. Simple Ingredient Nut Butters - Consumers are looking for healthier and high-quality, simple ingredient nut butters that provide great flavors and benefits while being convenient for travel and on-the-go.
3. Nut Butter Snackification - The increasing trend of snacking and eating on-the-go is driving demand for innovative ways for consumers to consume nut butters.
Industry Implications
1. Packaged Food Industry - The portable and single-serve nut butter packets offer disruptive innovation opportunities for the packaged food industry, offering greater product diversity and convenience for on-the-go consumers.
2. Health and Wellness Industry - The increasing demand for high-quality, simple-ingredient nut butters creates opportunities for the health and wellness industry to offer healthier snacking alternatives and food products.
3. Sports and Fitness Industry - The trend of nut butter as a post-workout snack creates opportunities for sports and fitness companies to incorporate nut butters into their nutrition offerings, especially in portable and easy-to-use packaging.
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