Skoop Provides People with an Easy Way of Ingesting Daily Superfoods
Meghan Young — October 1, 2014 — Lifestyle
References: healthyskoop & coolhunting
The healthy smoothie craze is here to stay and for good reason. Although people are warned about drinking their calories, the same can't be said when it comes to drinking their superfoods. Healthy smoothies are an easy way of hitting personal nutrient goals for the day without munching on something every minute. Yet even these natural concoctions can lack key ingredients.
Skoop steps in where whole vegetables and fruits end. It offers a variety of antioxidants, probiotics and adaptogenic herbs that would boost any healthy smoothie exponentially. These powdered products are meant to fill in the gap left behind by protein shakes and more. They are with the truly health conscious in mind and not just gym buffs looking to bulk up.
Skoop steps in where whole vegetables and fruits end. It offers a variety of antioxidants, probiotics and adaptogenic herbs that would boost any healthy smoothie exponentially. These powdered products are meant to fill in the gap left behind by protein shakes and more. They are with the truly health conscious in mind and not just gym buffs looking to bulk up.
Trend Themes
1. Adaptogenic Supplements - The trend towards incorporating adaptogenic herbs in dietary supplements like Skoop creates opportunities to disrupt the traditional supplement industry with a new emphasis on holistic wellness.
2. Personalized Nutrition - The rise of personalized nutrition goals, like those achievable through supplements like Skoop, provides opportunities for disruptive innovation in the health and wellness industry as personalized nutrition becomes more mainsteam.
3. Functional Foods - The trend towards incorporating functional superfoods into dietary supplements, as seen in Skoop's product line, provides opportunities for disruption in the food and beverage industry as consumers increasingly prioritize food as medicine.
Industry Implications
1. Dietary Supplements - As consumers become more health-conscious, there is disrupting innovation opportunity for companies in the dietary supplement industry to create more targeted, holistic offerings like Skoop.
2. Health and Wellness - The emphasis on using food as medicine, as demonstrated by Skoop's high-quality, nutrient-rich supplement offerings, creates opportunity for disruptive innovation in the burgeoning health and wellness industry.
3. Food and Beverage - The increasingly popular trend of functional foods, such as superfood supplements like Skoop, presents opportunities for companies in the food and beverage industry to create products that more effectively target and enhance health and wellness goals.
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