Brands offer personalization through alternative digital & online solutions
Implications - Moving away from the typical face-to-face retail experience, brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience. From self-serve kiosks to AI platforms, these examples not only showcase a more efficient and streamlined method of brand personalization, but they also reflect a shift toward more autonomous solutions when it comes to consumers’ day-to-day habits.
Workshop Question - What digital tools or platforms could your brand tap to help streamline your consumer's experience with your products or services?
Trend Themes
1. Digital Personalization - Brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience.
2. Customization Kiosks - In-store kiosks and iPad stations allow customers to create one-of-a-kind products in a more streamlined and efficient manner.
3. AI-powered Customization - Artificial intelligence and big data are used to personalize consumer products based on factors like exercise habits and environmental factors.
Industry Implications
1. Fashion - Brands offering custom clothing and accessories can benefit from implementing technology and in-store kiosks to create a more personalized shopping experience.
2. Jewelry - E-retailers focusing on personalized jewelry and engagement rings can benefit from utilizing online design studios and 3D printing technology.
3. Beauty - Companies can use AI-powered technology to better personalize beauty and skincare products based on individual needs and environmental factors.
