Stella Artois' Limited-Edition Chalices Support Clean Water Initiatives
Joey Haar — January 26, 2018 — Social Good
References: stellaartois
Stella Artois is making a concerted effort to increase the prevalence of clean drinking water around the world, and the brewery's new Limited-Edition Chalices are part of that charitable push. The specially designed glasses will be released in February, making for a sweet Valentine's Day gift that doubles as a donation to clean water projects around the world.
The three Limited-Edition Chalices were designed by artists from countries where Stella Artois and Water.org are working to improve access to clean water. Those designers are Silvana Avila of Mexico, Janine Shroff of India, and Monica Ramos of the Philippines. The chalices themselves include frosted engravings on the outside, and they also come in collectors' boxes with color versions of the designs.
Each chalice purchased will provide clean drinking water to someone in the developing world for five years. Further, limited-edition bottle packs available throughout February will provide someone with six months of clean drinking water.
The three Limited-Edition Chalices were designed by artists from countries where Stella Artois and Water.org are working to improve access to clean water. Those designers are Silvana Avila of Mexico, Janine Shroff of India, and Monica Ramos of the Philippines. The chalices themselves include frosted engravings on the outside, and they also come in collectors' boxes with color versions of the designs.
Each chalice purchased will provide clean drinking water to someone in the developing world for five years. Further, limited-edition bottle packs available throughout February will provide someone with six months of clean drinking water.
Trend Themes
1. Clean Drinking Water Initiatives - Opportunity for companies to develop innovative solutions and technologies to improve access to clean drinking water around the world.
2. Limited-edition Charity Products - The rise of limited-edition products that combine charitable donations with consumer goods, providing a unique value proposition for consumers.
3. Artistic Collaborations for Social Causes - Artists collaborating with brands to create products that support social causes, leveraging their creativity and influence for positive impact.
Industry Implications
1. Brewery - Breweries can explore collaborations with artists and charities to create limited-edition products that support social causes while delighting consumers.
2. Design - Designers and artists can partner with brands to create visually appealing products that contribute to charitable initiatives, serving as a platform for their creativity with a purpose.
3. Water Filtration Technology - Companies in the water filtration industry can develop and market innovative technologies that improve access to clean drinking water, aligning with the increasing demand for sustainable solutions.
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