Galeries Lafayette is Simplifying Bag Shopping with NFC Tags and Tables
Laura McQuarrie — July 6, 2017 — Business
References: galerieslafayette & nfcworld
Galeries Lafayette is a French department store that is aiming to make the bag shopping process more convenient for consumers with new smart kiosks in its La Rochelle and Cannes stores.
These digital showroom stations make it possible for consumers to place handbags with attached NFC tags on a table in order to call up information on the product via the Galeries Lafayette website, showing other colorawys and models, as well as checkout options. Those with an existing Galeries Lafayette account have the ability to checkout instantly by logging in and using the built-in Ingenico payment terminal. Customers have the option to have their purchases delivered to their home or a local store the next day.
Galeries Lafayette is calling this new kiosk a "web-in-store" experience.
These digital showroom stations make it possible for consumers to place handbags with attached NFC tags on a table in order to call up information on the product via the Galeries Lafayette website, showing other colorawys and models, as well as checkout options. Those with an existing Galeries Lafayette account have the ability to checkout instantly by logging in and using the built-in Ingenico payment terminal. Customers have the option to have their purchases delivered to their home or a local store the next day.
Galeries Lafayette is calling this new kiosk a "web-in-store" experience.
Trend Themes
1. Smart Kiosks - Implementing smart kiosks in retail stores allows for a seamless and convenient shopping experience, with the ability to access product information and make purchases directly from the kiosk.
2. NFC Technology - Using NFC tags integrated into products enables consumers to easily access additional product information and options by simply placing the item on a designated table or surface.
3. Web-in-store - The concept of a 'web-in-store' experience merges online and offline shopping, providing consumers with an immersive and integrated shopping journey.
Industry Implications
1. Retail - Integrating smart kiosks and NFC technology into retail stores revolutionizes the way consumers shop and interact with products, offering a competitive edge in the industry.
2. E-commerce - Bringing the online shopping experience into physical stores through 'web-in-store' initiatives creates new opportunities for e-commerce companies to expand their reach and enhance customer experience.
3. Payment Solutions - Developing payment terminals that seamlessly integrate with smart kiosks and enable instant checkouts presents disruptive innovation opportunities in the payment solutions industry.
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